Insights

Psychological Motivators to Manage a Workforce


It’s not uncommon for companies to use rewards programs and assorted incentives to motivate employees. Companies have even taken advantage of psychological methods to persuade consumers to purchase products or services. But what about extending those psychological efforts to a …

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To Ask or Not to Ask: Surveying Race – By Not Asking About Race


Race, origin, ethnicity…what’s the difference? Focus group research has shown that people think the words mean the same thing. One problem with asking about race is that many people don’t know what it means. To combat this, the Census Bureau is experimenting with alternate approaches to garner this information, including …

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